design process
I collaborated with a design peer to define a high-level vision that addressed long-standing UX pain points like poor screen ergonomics. By moving primary controls to eliminate screen obstruction, we transformed a common user frustration into a streamlined, accessible interaction model.
impacts
With several days of dedicated testing in a controlled and moderated environment, we were able to A/B test and validate that the new direction solved several problems we knew about. We were also fortunate to uncover several new areas that we would address before the design moved to a development stage.
stakeholder collab
Moderated A/B testing confirmed that our redesign effectively addressed known user challenges while revealing new opportunities for optimization. We leveraged these insights to iterate on the design pre-development, ensuring a highly validated and seamless final handoff.