design process
Learning about the project early on enabled me to lead the product, engineers, and other stakeholders through design discovery. By fostering a high-collaboration environment, I ensured the final design direction balanced business needs, user jobs, and development realities. The unique challenge was architecting a singular experience that resonates with both small business personas and enterprise estate managers. By deep-diving into these disparate workflows, I developed a unified design language that maintains intuitive simplicity for smaller scales while providing the robust functionality required for complex estate management.
impacts
While currently in development, the solution is built on a foundation of rigorous user validation that significantly de-risked the product roadmap. We anticipate meeting our business goals and hypothesis driven problem statement by launching a design already proven during testing.
stakeholder collab
I led the cross-functional alignment between four product teams and engineering to ensure a shared perspective on project goals. By integrating product and technical leadership early, I fostered a transparent collaborative environment that streamlined decision-making across the many teams.
