design process
By leading stakeholders through canvas sessions and scoping exercises, I transformed a technical migration into a user-centric redesign opportunity. We established a shared mission to eliminate confusion in money movement, ensuring our first build addressed the most critical pain points for both the business and its users.
impacts
The redesign successfully boosted user confidence in transaction accuracy, a key pain point identified in our initial research. Despite containing only MVP features, the improved visual clarity effectively reduced user anxiety regarding where their money was going.
stakeholder collab
I established a high-frequency feedback loop with Product and Engineering, leading the team through foundational discovery and FOG exercises. This early-stage alignment ensured that our proto-personas and scoped requirements were technically feasible and deeply rooted in business and user needs.
